Monthly Archives: January 2013

That “Voice” Again: Debunking 2012’s Big Marketing Buzzword

Many thought 2012 would be the year they found their “voice” in the marketplace, as it should appear in traditional print and web forms and also in their social media channels. This “voice of the company” would differ in tone and topical interest from all the voices of the individuals within it. But the voice […]

The State Of Social Media: 2013

On January 1rst, I saw this status update from a friend on Facebook:“I’ve finally realized how annoying all these blogs and tumblers and pinterest shit really are: I want to find the source of an awesome sweater that I want to get (one day, when I can afford it, but bookmark the shop for now) […]