Monthly Archives: April 2013

Increase Your Longevity With Healthy Habits

At the start of the year, I was amused by the glut of stories in the media about New Year’s resolutions: Not just segments on the big ones (like dieting, dating, working out, and losing weight), but also segments on how people could improve their success with achieving their New Year’s resolutions. A segment on […]

Video Marketing: Does The View Match The Vision?

Video is an unwieldy medium for marketers. It provides a wide aperture for sending the wrong message. The overlooked or unmanaged detail can distract a viewer from the point the filmmaker was trying to make. The sophistication of the medium and the unprecedented availability of the tools can even give filmmakers too many options as […]