(Second of two parts)Forts and the Inbetween was an ambitious, if daffy, Kickstarter campaign whose flameout became an Internet meme. Their seven minute video presentation was outlandish enough, and the team behind it was goofy-looking enough, that it was impossible to tell whether it was a real fundraising campaign or a very sophisticated parody of […]

(First of two parts)Video content is widely considered to be generally superior to all traditional types of marketing content that came before it. Marketing videos are easier than ever for novice marketers and entrepreneurs to produce with utter seriousness. But making a slick promotional video to advance a poorly-conceived idea is putting the cart before […]